Tuesday, March 19, 2024

SLIPPAGE

When I worked in the wine industry I was much more up to date with all things wine espeacially styles. vintage status, brands and competitor products.


Now being long out of the industry I'm a bit out of touch with the wines in the market and, when purchasing from wineshops, supermarkets or on-line, refer more than ever before to wine writer endorsements when confronted by an unknown wine. Generally I stick to my favourites but now and then purchase new wines. When seen on-shelf the only thing to differentiate from a host of similar wines tends to be the 'gold' stickers on a bottle. When these are not entirely bogus like a gold sticker saying something meaningless like "We are known for our quality" or "Our winery dog's name is Ruffles" the stickers can be wine show accolades or, increasingly, wine writer reviews.

The problem with wine show accolades is in the quality of the wine show in question. Sadly there are several of these that come nowhere near the reliability of the old Air NZ National Wine Shows of years gone by. They are a watered down variant with suppliers not really seeing them as being the 'make it or break' it opportunity and wines are just shovelled along as part of the yearly marketing programme.

The problem also with wine writer reviews is that may of them are commercial enterprises where money has to be paid for a review. To me this is not entirely trustworthy no matter how much the wine writer or reviewer says that all wines are carefully evaluated on a 100-point scale.

I still trust some of the old favourites like Bob Campbell and Michael Cooper but I never see 'gold' stickers on bottles with their accolades.

Recently I purchased a NZ rose I haven't had before - Black Cottage 2023 from Marlborough. I admit that my purchase decision was influenced by the band of five 'gold medals" at the top of the label (sticker on the bottle).

While I was unfamiliar with this particular wine I do know of Black Cottage and acknowledge that the winery has a good reputation.


The 'gold medals' turned out to be:

  • Gold Medal from New Word Wine Awards (New World supermarket run competition).
  • 5-stars and 93 points from Sam Kim (wine reviewer).
  • 5-stars and 93 points from Raymond Chan Wine Reviews.
  • 5-stars and 93 points from Candice Wine Chat.
  • 'Premium' and 92 points from Cameron Douglas (wine reviewer).
"OK, what's wrong with that?" you might ask.
Well, nothing really - if the wine is legitimately a 92/93 wine out of a hundred. Personally I don't think it comes close. and is a good example of the commercialisation of the reviewing industry.
I found the wine to be slightly tart and a bit 'stewy'. If I evaluated it carefully like a reviewer I'd give it at best 89 and at worst 80 putting it in the bronze to silver category. This of course is moot as I wasn't comparing it to a whole lot of other roses although I did open a bottle of Tipping Point Rose 2023 which knocked the socks off it. I actually blended the Black Cottage and Tipping Point wines together (hence why the photo shows the Black Cottage bottle being empty) which had the effect of improving the Black Cottage but lessening the appeal of the Tipping Point.

Anyway, moving on.

I've known Sam Kim for a long time and am aware of Cameron Douglas. I did know Raymond Chan until he died some years ago and very much respected his wine tasting ability. It does surprise me though to see his name being used on the review of a wine that he obviously did not taste given that he died in 2019.
I looked up 'Raymond Chan Wine Reviews to discover that Candice Chow (yes the Candice from Candice's Wine Chat) writes the reviews for Raymond Chan Wine Reviews. The website she uses says:

Candice has always been a fan of Raymond Chan Wine Reviews; she learnt that Raymond passed away in February 2019, it was a massive loss to the industry, she thought to herself, ” I wish someone would pick up the website and keep writing the same way that Raymond did.”. In December 2019, while Candice visited Martinborough, she happened to bring this up in a conversation with friends of Raymond. “Why don’t you do it?” they said. Then with some encouragement and an introduction to Sue Davies, things came together. Raymond’s legacy lives on, along with over 10,000 wine reviews Raymond accumulated, available to you, free to access.

Well, sorry Candice, this doesn't cut it with me. The sticker you use clearly states "Raymond Chan Wine Reviews" alongside your own and I guess identical review with your sticker "Candice Wine Chat".

I'm neither impressed nor motivated to follow your lead when it comes to other bottles of wine.

I looked up the reviews that these wine reviewers posted on Black Cottage Rose 2023 and found the following:

Tasting Notes

Sam Kim, Wine Orbit writes "Pristine and bright, it's elegantly lifted on the nose with nectarine, raspberry, Gala apple and jasmine nuances, leading to a finely flowing palate that's ripe and fleshy. Light and delicate, yet persistent and delectable."

Cameron Douglas MS writes "Salmon, apricot and pink hues lead to a bouquet of peach and red apple, some whispers of red berry and cherry then a lick of saffron. Aromatic with light floral notes then mineral. On the palate crisp and new, vibrant and fruity. Flavours mirror the bouquet and are accentuated by acidity and youthful fruit power."

Candice Chow, Raymond Chan Wine Reviews writes "Bright, even, pale blush pink. The nose is gentle with some richness, enveloping red berries, watermelon, herbs and floral aromas. Medium-light bodied, red berries and watermelon aromas entwined with citrus zest, fresh herbs and floral elements. The wine is crisp with thirst-quenching acidity; floral and herb details add interest."

And, the winery writes "This wine has a beautiful salmon colour. The aroma is a lovely combination of rose petals, red liquorice, fennel, and sea breeze. The palate has a delicate balance of red berries, watermelon, spice, and Provence herb flavours. The taste is refreshing and juicy, with a subtle savoury undertone and a perfectly balanced light acidity to finish."


Amongst the licks of saffron, sea breezes, watermelon aromas and rose petals I see no mention of the tartness and slightly stewed character I found. Funny that.

2 comments:

Anonymous said...

"The problem also with wine writer reviews is that may of them are commercial enterprises where money has to be paid for a review."
Obviously they can't pay for proofreading.

Richard (of RWBottle)

Robert Sees Things in Sky said...

That 'slightly stewed character' sounds like me; I love my lamb and beef stews.

Otherwise an interesting insight into the wine industry with a hint of sea breeze and Tui song.