Previously I identified how some wine producers were getting off the track here:
HERE WE GO AGAIN #2
HERE WE GO AGAIN
Now, not satisfied with trying to convert Sauvignon Blanc into a sparking variant (have you tried it? Bloody awful) some wide-boys have added red wine to it to make (puke) Sauvignon Blanc Rose. Yuk! I guess this came about because some desperate bastard, in a hurry for a drink, poured Sauvignon Blanc into a glass that had the remnants of the horrible Marlborough Merlot that he or she couldn't finish. The pinky mess that resulted created a kind of Eureka moment in this inebriates fuddled brain. Now, thanks to: wineries overloaded with a new vintage looming; marketing wannabes needing to prove themselves; sales people running out of promotional ideas other than discounting; and, a fickle buying public that has no frigging taste or idea and what do we get ? .................
In a previous post I mentioned one of the NZ Industry's favourite marketing tactic
Why can't the industry, or at least some of the major players who have enough wine supply to make a difference, just get on with the job of improving the quality, packaging, marketing and distribution of Sauvignon Blanc (the normal one) that has put New Zealand on the map. Stick to the knitting you fools.
Its time that the real Sauvignon Blanc fought back.