Thursday, December 16, 2010
I said that wine prices would come down due to oversupply, slow sales and supermarket competition and discounting but didn't expect the depths that some brands would be prepared to go to. I picked up some Deutz at $19.99 a bottle (down from $30 plus last week. This wasn't really a surprise at it has happened before and may go lower but just in case it doesn't bottom out at $17.95 I bought a case.
Today I stripped the Countdown shelves of Sacred Hill Reserve range (the ugly orange label). 'Normal 'price at Countdown is $22 something. On deep-cut special it usually comes down to $13.95. This week it is $9.99 a bottle. I bought Chardonnay, Pinot Gris, Syrah and Cabernet Merlot. Also in the range is Sauvignon Blanc and Pinot Noir. This is a seriously good buy (direct from the winery it is $18 a bottle and then you have to pay freight) and the wine is still showing character. As I've said before though, too much of this discounting will mean that the wine will be engineered downwards to be a paler, cheaper imitation. Never mind. Buy and drink up now and enjoy. Robert. Get out that fiddle!