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There are a couple of people reading this blog ....... hold on. I'd better rephrase that or you'll get the wrong idea .... a couple of readers of this popular blog have, on their own blogs (don't bother), written about their choice of wine plonk being 'cleanskins'. Oh, here you go, here's a link to a previous post I wrote about one of them: HERE
Cleanskins, as you know was a term coined back in the late 1990s to cover the wines that retailers were selling on winemakers behalf when winemakers couldn't sell their wines easily and did not want to invest in labels and packaging. Here a re a couple of posts I wrote on this a while ago:
Those two jokers I mentioned, being late adopters, take pride in their 'discovery' of a cheaper way to drink their favourite tipple - plonk, little realising that the ship has sailed and 'cleanskins' are now just part of the marketing mix and not fantastic bargains.
OK, "more fool them you might think" but you need to have an understanding of their naivety.
They are naive.
They celebrate the fact that they buy 'cleanskin' wines little realising the the 'cleanskin' that they buy is just another wine brand - with a bloody label on it. Sheesh!
What more can I say?
